Profit above counts orders when they are placed. This shows what actually reached the bank.
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Cost Breakdown
Artist Commissions
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Gifted Orders
Product cost only. Add what you paid the creator under Settings, Expenses.
Recent Orders
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True Margin
What each thing actually earns, using the real Gelato invoice, the real payment fee from your payouts, and the artist's own rate. Uses the date range set on the Dashboard tab.
Margin floor%Ads are blended across everything, so After ads is indicative
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Pricing Desk
Your Gelato costs on one side, the prices you charge on the other. Change a price and the margin moves with it. Nothing here touches your live store, and it does not read the Margins tab, so you can try anything.
Country
Drop in the whole Gelato costs + Tax file and it reads every country tab in one go, one set of costs per country, and picks up each country's tax rate from the sheet while it is there. It uses the after Platinum product cost and the shipping column, and takes the black portrait row for framed sizes. A single CSV still works if you only want to refresh one country: it loads into whichever country is selected above.
Assumptions for UK
Artist commission%Charged on
Unrecoverable tax on supply%Payment fee% +per order
Target margin, unframed%Target margin, framed%
Artist commission, the basis, the fixed fee and both targets are the same everywhere. Tax and the payment fee are held per country, so changing them here changes them for UK only.
Every country at these prices
Averages across all sizes, each sold on its own with delivery paid
Country
Tax
Fee
Unframed
Framed
Blended
Weakest size
Costs from
Every size in UK, sold on its own with delivery paid
Size
Frame
Your price
Delivery
Print + post
Artist
Fees
Profit
Margin
Build a basket
Basket at list—
Offer ladder
Rungs stack. A basket keeps everything it has unlocked on the way up, so a rung that gives free delivery carries it to every rung above. Free prints add together. Where two rungs both give a percentage off, the larger one applies rather than the two adding up. Each rung is triggered by what the cart is worth or by how many prints are in it, and free prints never count toward the next rung.
Postage and packing
at%
Framed and unframed leave Gelato as separate packages, and each package pays a first item rate plus the extras above. Go past the per package limit and it becomes a second tube or box with its own first item rate, which is where big baskets quietly lose money. A free print is packed with its own kind, so a framed giveaway rides in the framed box.
What that order earns in UK
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Margin
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Profit
Monthly History
Each captured month is stored as a summary, so its numbers stay fixed even after Gelato data ages out. Older months will show estimated print costs where Gelato no longer returns the invoices.
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Net Profit by Month
Artist Payouts
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Artist
By sales month
Breakdown
💡 Ad Ideas
Settings
Artists
Print Costs
Canvas Pricing
VAT
Payment Fees
Meta Ads
Recurring
Contractors
Expenses
Set each artist's commission rate and what it's based on. Commission is always worked out after all discounts, including order-level codes, and excluding shipping. Sale price: a percentage of what the customer paid for the print, framed or not. Unframed value: on a framed print, a percentage of what the same size would cost unframed, so the frame isn't included.
These are the real costs Gelato has invoiced you, averaged by size and framing for each destination, VAT included. They are learned from your own orders and update as more come in. Estimates are only ever used for orders Gelato has not yet invoiced. Type a figure to override any row.
Canvas is fulfilled by Printumo, so its costs never appear in the Gelato invoices the print model learns from. Enter what Printumo charges you, excluding VAT. Portrait and landscape share a row, because a 30 × 40 costs the same as a 40 × 30, so 24 sizes cover the whole range.
You are not charging VAT at checkout, so any VAT owed comes out of the order value rather than being added to it. Set the rate for each destination and the dashboard deducts it as a cost. Leave a country out and no VAT is applied to it. Confirm the treatment with your accountant before relying on these figures.
Leave empty to apply VAT to every order in range.
CountryRate (%)
Shopify Payments fees are read from your actual payouts, so these rates are not used for them. They cover PayPal and anything else that never enters a Shopify payout, and any order too recent to have settled yet. Cross-border is added on top for orders shipping outside the UK, which is where PayPal's higher rates come from.
GatewayRate %Fixed £Cross-border +%
Live Meta spend uses META_ACCESS_TOKEN and META_AD_ACCOUNT_ID from Vercel. Add manual entries below for any spend that does not come through.
Anything you pay for on a repeating basis: Shopify, apps, email, design tools, accounting. Each cost is spread evenly across the days it covers, so a range of any length gets its fair share rather than the whole charge landing on whichever day the card was billed.
When a price goes up or you move to a bigger plan, press Price change and enter the new amount. It applies from that date on, and every earlier month keeps charging what you actually paid.
When you cancel something, press Stop rather than deleting it. It comes off your profit from that day forward while the months you already paid for keep it, so your history stays true. Delete only removes things added by mistake.
People you pay by the hour or the month, where the amount changes: a VA, a designer, a part-time wage. Enter what you actually paid them in each month. The cost is spread across the days of that month, so a short date range gets its fair share rather than nothing or everything.
One-off costs: creator payments, free products sent, tools, kit. Use the arrows to move between months. Only the month you are looking at is shown, so the list stays short.